past project

Digi2Market Project, 2018-2022

Project Overview

Integrating immersive Technologies such as Virtual and Augmented reality

The project has enabled SMEs in peripheral regions to increase sales and exports through the use of story-telling marketing techniques that integrate immersive technologies such as Virtual and Augmented reality. Virtual Reality (VR) is an interactive computer-generated experience that can be similar to the real world or fantastical. Augmented Reality (AR) is an interactive experience of a real-world environment where objects in the real-world are “augmented” by computer-generated sensory information.

The project has enabled the development of a range of innovative immersive digital technology tools for SMEs.

Immersive Digital technology tools for SMEs

These include a collaborative digital platform – the ‘Digital City’ – the project website that hosts marketing & sales and immersive technology toolkits, as well as providing a ‘gated community’ where SMEs can collaborate and achieve synergies of scale (and/or product offering) to enter new markets.

Digi2Market has also provided for interactive collaboration facilities for Digital Hubs, Business Parks, and Knowledge Providers. Enterprises have been assisted in digitally supported environmental good practices in resource uses (taking into account supplies and deliveries). The project produced a good practice guide on Green Standards in marketing and sales for SMEs and the facilitation of their adoption by SMEs.

Digi2Market, like Spot-Lit, was funded by the EU INTERREG Northern Periphery and Arctic Programme. ICBAN partnered with a number of organisations in the project from Finland, Iceland and the Republic of Ireland, including the Lead Partner Údarás Na Gaeltachta.

The project completed in February 2022 and here is a link to its website.