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past project

Spot-Lit Project, 2018-2022

The untapped potential of literary tourism has been the focus of Spot-lit, to grow the literary tourism sector in the Northern Periphery and Arctic region.

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Project Overview

Growing the Literary Tourism Sector

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The untapped potential of literary tourism has been the focus of Spot-lit, to grow the literary tourism sector in the Northern Periphery and Arctic region. The programme supported organisations and businesses in this culturally rich region to grow, collaborate and better engage audiences together.

Literary Tourism is an emerging niche sector within the wider cultural tourism sector, where places with literary heritage offer author and fiction-related literary tourism opportunities, along with opportunities arising from literary festivals, trails and book shops. In the Central Border Region of Ireland / Northern Ireland, this would include literary rich locations such as Enniskillen, synonymous with the schooldays of Oscar Wilde and Samuel Beckett, Patrick Kavanagh in Iniskeen, County Monaghan, dramatist Brian Friel in Tyrone/Donegal & Derry-Londonderry, Seamus Heaney in Bellaghy in County Derry/Londonderry, and links to Jonathan Swift in Armagh.

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A Region Home to World Class Literary icons and landscapes

The regions participating in the Spot-lit programme area were Northern Ireland, the Border Counties and West of Ireland, Eastern Finland, and South-West Scotland. Collectively, the region is home to world-class literary icons and landscapes, however, research suggests there is potential for this sector to work together and grow significantly.

Current low levels of joined-up literary tourism activity in the Northern Periphery and Arctic Region make it a sector that is ripe for development.

The project included:

  • the development of a cluster network across the regions
  • a series of support programmes for SMEs
  • the development of 29 new literary products/services
  • along with shared learning and transnational marketing.

The project completed in March 2022 and here is a link to its website.

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